A well-written job posting is the first interaction point between your company and potential candidates. It’s your chance to show off your company’s culture and values. A well-written job advertisement can generate interest for the job and your company, which will result in more qualified applications and interviews.
Apart from describing the position and listing the skills such as education, certifications and experience, as well as the preferred qualifications A great job description should also contain important details regarding your hiring process from start to the point of completion. This ensures that you and the candidates are on the same page with regards to what they can expect. It can also help prevent candidate ghosting and drop-off, as well as a more fair, efficient hiring process for all involved.
Make sure you use a simple, clear language that is easily understood by all types of people. Avoid jargons and cliches that can make it difficult for potential applicants. It’s also important to utilize job advertisements as a way to promote and support your diversity initiatives, so make sure the language used doesn’t restrict any group of people.
In addition, don’t not forget to mention the most important benefits and perks in your job postings. If your company offers free lunches, an awesome office with a view or allows flexible hours of work it’s a good idea to mention these in your job descriptions as they could tip the candidate’s favor over the competition. It’s also beneficial to include any volunteer opportunities or involvement in the community your company participates in as it is something that a lot of prospective employees look for when deciding which business to apply to.
